September is National Childhood Obesity Awareness Month

September starts the nations’s first  National Childhood Obesity Awareness Month. The month-long focus on childhood obesity was passed by Congress earlier this year. The focus is on ways to prevent and educate about this serious health risk.

A new website www.HealthierKidsBrighterFutures.org has resources including a toolkit with fact sheets, sample letters to the editor, and  scripts for public service announcements.

A study released about the issue asserts that as much as 21% of children who are obese have not been categorized that way. That’s because parents tend to underestimate their kid’s weight.

When we have an obesity rate of over 30% for our children it is alarming! However, as I’ve pointed out before, reversing it would take a huge cultural shift. We would have to approach food differently. Restaurants serve food with loads of hidden fat and calories – more than we need in an entire day. Our schools are full of pop and candy machines that help pay for education. Stressed out parents grab dinner from a fast food drive through.

I like the focus on the issue but until we change policy and make cultural changes I’m afraid this problem will be like our bellies — growing larger by the year.

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